Cooler&Camera

Backpack

ProjecT Statement

Here at Gopro we strive to fulfill the needs of the on the go, adventure seeker. With the many camera products we produce, we are in need of a carrying system. With a durable, easy to use, organized backpack, you are ready to take on the world! This pack is unlike anything else on the market. Waterproof, durable, lightweight, and keeps all your necessities organized. It even has a built in cooler to keep your snacks and drinks cold on the go! Think it. See it. Do it. 

Brand Identity - Customer Profile

Alex
Age: 25
Occupation: Adrenaline Junkie

Fast paced, fearless, and always looking for adventure, Alex loves to travel, be active and try new things. He is always taking everything to the extreme, pushing to not just be the best but be the first! Whether it's nailing that McTwist on the slopes in Vermont or cruising as 60MPH down a hillside in Cali, he's always looking to catch that rush of adrenaline! 

Alex lives for these moments of excitingment and never wants to let them go witch is why he needs portable, lightweight, durable equipment to conveniently capture every second of it. He relies on quick to stare and easy to use interfaces that can keep up with his lifestyle without cracking under pressure... literally. He wants to easily relive his most exciting moments, learn from his mistakes, and share his crazies stories with high quality images. Whether he is going to the park down the street or the beaches in Peru, he wants his gear to be just like him. 

KEY WORDS

Safe

Charged

Ready to Go

Reliable

Functional

Water Proof

Weather Proof

BRAND IDENTITY- INSPIRATION

CREATING A UNIFIED BRAND- COLOR PALLET

Product Development- Concept sketches