MINIM CAPE BLAZER

"With our line of functional outerwear, we aim to create a brand that balances clean, simple aesthetics with a unique attention to detail."

MALORY
Age: 27
Occupation: Personal Trainer

Malory lives and works in Cleveland. She enjoys DIY projects, traveling the world and, of course, exercising. At the gym she wears mostly Nike tight tting, athletic clothing. Finding athletic clothing that ts her style is often di cult because so much of availabe options are bright and patterned; she prefers to wear clothing that is not loud or distracting. Malory rarely dresses more casual but wants her clothing to look presentable and fashionable. Cost is not something she’s usually worried about; if she likes it, she buys it! 

TOM
Age: 25
Occupation: Market Research Analyst

Tom is a young professional living in Boston. His interests include biking, cooking, and brewing his own beer. Tom and his French bulldog Rosie are always nding new corners of the city and places for Tom to go on the weekend. During the week Tom’s job requires him to wear a tie and slacks, but he usually likes to express himself through his personal style. Tom doesn’t like to wear anything too ashy or trendy. Most of his clothes are simple and casual. He’s drawn to pieces that have unique details and quality fabrics. Price is a concern, but Tom’s not afraid to buy something if he really likes it and knows it will last. 

BRAND IDENTITY- INSPIRATION

CREATING A UNIFIED BRAND- COLOR PALLET

CREATING A UNIFIED BRAND- DESIGN DETAILS

RESEARCH- BENCH MARKING

BRAND IDENITY- CUSTOMER PROFILE

PRODUCT DEVELOPMENT- SKETCHES

TECH PACK

Pattern pieces were measured out and constructed via my pattern blocks and a deconstructed blazer. The first round ofpatterns were 

drawnout and constructed in muslin. After the fit and sizing was corrected, a second round of pattern pieces were drawn and constructed. 

FINAL PRODUCT- PAPER PATTERNS

PRODUCT DEVELOPMENT- FABRIC EXPLORATION/PROTOTYPES 

Prototypes were constructed to fix fit and sizing. Two muslin prototypes were constructed before exploring di erent fabrics.

Fabrics that were explored were polyester black suiting, polyester green suiting, black rip stop nylon. Decisions including adding a inner lining, changing the length, removing the zipper off bottom option and adding stiffners in the front zipper were decided during this process. 

The MINIM Cape blazer features a dual front zipper, which allows for ease and comfort while sitting. Other features include dual side lapt zipper pockets, lapt front zipper, and shoulder pads. 

FINAL PRODUCT- DESIGN DETAILS

FINAL PRODUCT- TECH PACK

MINIMALIST

SIMPLE

DETAIL ORIENTED

FUNCTIONAL

STYLE CONSCIOUS